The Chinatown Market Fall/Winter Series Boasts Global Dialects
References: thechinatownmarket & highsnobiety
The Chinatown Market Fall/Winter 2018 collection releases the first drop of its ongoing series throughout the colder seasons. The label prepares to introduce a selection of new products every single day for the rest of this week -- kicking it off with a capsule that boasts unique graphics. The seasonal pieces are adorned in different languages from all over the world -- all of which are translated to "Thank You." This includes English, Spanish, Chinese, Japanese, Korean, French, German, Russian, and more.
The apparel features denim pants, long-sleeve shirts, hats, and socks, boasting a predominantly monochromatic color palette with some pops of green, yellow, blue, and red. The first of the Chinatown Market Fall/Winter 2018 capsule is now available to shop online.
The apparel features denim pants, long-sleeve shirts, hats, and socks, boasting a predominantly monochromatic color palette with some pops of green, yellow, blue, and red. The first of the Chinatown Market Fall/Winter 2018 capsule is now available to shop online.
Trend Themes
1. Multilingual Clothing - Designing clothing with writing in various languages can create unique fashion statements and promote diversity in the fashion industry.
2. Daily Releases - Introducing new products every day can create a sense of urgency and exclusivity, potentially driving sales and engagement.
3. Color Blocking - A predominantly monochromatic color palette with pops of bright colors can create a strong visual impact on clothing and accessories.
Industry Implications
1. Fashion - The fashion industry can embrace multilingual clothing and daily releases to create disruptive and inclusive shopping experiences.
2. Language and Translation - Collaborating with fashion brands to translate phrases for fashion apparel can grow the language and translation industry in new and creative ways.
3. E-commerce - Introducing daily drops can create a sense of urgency among consumers and attract new traffic to e-commerce sites.
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