Brick-Cooked Chickens

This Gourmet Chicken Dinner Uses a Brick to Flatten the Bird to Perfection

Chef Marc Forgione from New York City recently came up with this creative chicken dinner recipe that requires using a brick to flatten out the bird and cook it in its entirety in a skillet. While it might sound bizarre to use a brick in a recipe, it actually helps immensely in flattening a whole chicken and giving it a new way to be prepared.

The recipe, fittingly titled Chicken Under a Brick, calls for a one pound whole chicken de-boned that is smothered under a brick and wrapped up in foil. The chicken is dressed in herbs, butter, shallots, salt, butter and lemon to really enhance the bird's juices while cooking. Under the brick's weight while cooking the chicken flattens and the juice from the marinated can penetrate the meat better resulting in a juicier chicken dinner.

Flattened Cooking
Opportunity for innovative cooking methods that involve flattening food items for improved flavor and texture.
Unconventional Ingredients
Exploration of unique ingredients, such as bricks, to enhance the cooking process and create new culinary experiences.
Enhanced Flavor Infusion
Development of techniques to better infuse flavors into meat during cooking, resulting in more delicious and succulent dishes.

Where This Applies

Food and Beverage
Innovation opportunities in the culinary industry for chefs and restaurants to create unique dishes using unconventional cooking methods and ingredients.
Cookware
Potential for manufacturers to design specialized cooking equipment, such as weighted skillets or heat-conductive bricks, to facilitate the flattening and cooking process.
Meal Kits and Recipes
Opportunity for meal kit services and recipe developers to incorporate unconventional cooking techniques into their offerings, providing consumers with exciting and gourmet dining experiences at home.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 16%
Freshness 8%