Pert Plus Builds Shower for 150 People in Chicago
Rose Nazarali — July 28, 2009 — Lifestyle
Shampoo company Pert Plus built a shower large enough to fit 150 people in Gurnee, Chicago in hopes of beating two world records: the largest number of people showering simultaneously and the biggest shower built.
Of course the event was PG-rated with all participants clad in bathing suits while soaping up. The shower seemed more like a water park with kids running around and cooling off on what looked like a hot summer’s day.
“We built quite a shower and we hope that these records will stand the test of time,” said a spokesperson for Pert Plus. They have yet to confirm if they beat their world records.
Of course the event was PG-rated with all participants clad in bathing suits while soaping up. The shower seemed more like a water park with kids running around and cooling off on what looked like a hot summer’s day.
“We built quite a shower and we hope that these records will stand the test of time,” said a spokesperson for Pert Plus. They have yet to confirm if they beat their world records.
Trend Themes
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Large Group Showers — There is an opportunity to create more large group shower experiences, catering to events or occasions where many people need to shower simultaneously.
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Record-breaking Events — The trend of organizing and participating in record-breaking events can provide opportunities for brands to generate buzz and attract attention.
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Novel Shower Experiences — Innovative shower designs and experiences can offer a unique selling point for businesses in the hospitality and leisure industry.
Industry Implications
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Personal Care — Personal care brands can explore creating large group shower experiences for promotional events or brand activations.
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Event Management — Event management companies can consider incorporating record-breaking attempts as part of their event planning services, offering clients unique and attention-grabbing experiences.
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Hospitality and Leisure — Hotels, resorts, and water parks can explore designing and implementing novel shower experiences to enhance customer satisfaction and differentiate themselves from competitors.
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