Shampoo company Pert Plus built a shower large enough to fit 150 people in Gurnee, Chicago in hopes of beating two world records: the largest number of people showering simultaneously and the biggest shower built.
Of course the event was PG-rated with all participants clad in bathing suits while soaping up. The shower seemed more like a water park with kids running around and cooling off on what looked like a hot summer’s day.
“We built quite a shower and we hope that these records will stand the test of time,” said a spokesperson for Pert Plus. They have yet to confirm if they beat their world records.
Key Themes Behind This Trend
- Large Group Showers
- There is an opportunity to create more large group shower experiences, catering to events or occasions where many people need to shower simultaneously.
- Record-breaking Events
- The trend of organizing and participating in record-breaking events can provide opportunities for brands to generate buzz and attract attention.
- Novel Shower Experiences
- Innovative shower designs and experiences can offer a unique selling point for businesses in the hospitality and leisure industry.
Where This Applies
- Personal Care
- Personal care brands can explore creating large group shower experiences for promotional events or brand activations.
- Event Management
- Event management companies can consider incorporating record-breaking attempts as part of their event planning services, offering clients unique and attention-grabbing experiences.
- Hospitality and Leisure
- Hotels, resorts, and water parks can explore designing and implementing novel shower experiences to enhance customer satisfaction and differentiate themselves from competitors.
