The Veit by William Lords portrait series features the Soul Artist Management's fresh-faced model. Captured in Lords' studio, the buff model plays the role of stoic cage fighter, dressed in a mix of disheveled and comfortable sweats as well as clean cut and tailored classics.
This striking spread features alluring imagery that is both honest and raw. Veit is believable and authentic in his boxer role, looking pained and disheveled while wearing sweat-stained casuals and taped up knuckles.
For a different look, the versatile model cleans up, sporting crisp coats, sleek suited separates, vintage-inspired vests and smart shoe accessories. The Veit by William Lords portrait series showcases the up-and-coming model's star potential proving he can play a variety of believable roles.
Why This Trend Is Growing
- Athleisure-inspired Fashion
- The versatile mix of disheveled and comfortable sweats with clean cut and tailored classics presents a disruptive innovation opportunity for the fashion industry to capitalize on the current athleisure trend.
- Fluidity of Masculinity in Modeling
- The realistic portrayal of Veit in both his cage fighter and cleaned up roles presents a disruptive innovation opportunity for the modeling industry to explore the fluidity of masculinity and push for more representation of diverse gender expressions.
- Raw and Honest Imagery
- The use of raw and honest imagery in the Veit by William Lords portrait series presents a disruptive innovation opportunity for the advertising industry to move away from airbrushed perfection and embrace authentic representations of people in their campaigns.
Industries Being Reshaped
- Fashion
- The mix of disheveled and comfortable sweats with clean cut and tailored classics presents a disruptive innovation opportunity for athleisure-inspired fashion.
- Modeling
- The realistic portrayal of Veit in both his cage fighter and cleaned up roles presents a disruptive innovation opportunity for the modeling industry to push the fluidity of masculinity and gender expression.
- Advertising
- The use of raw and honest imagery in the Veit by William Lords portrait series presents a disruptive innovation opportunity for the advertising industry to embrace authentic representations of people in their campaigns.
