Summer is just around the corner and the Vogue Italia 'Chic BBQ' editorial inspires audiences to bust out their grills. This off-beat backyard editorial portrays an attractive young mom with a 50s-inspired hairstyle doing some messy outdoor grilling.
'Chic BBQ' showcases some funky summer fashion, including colorful neon swim wear. One of these vibrant bikinis is draped in ruffles and stars, while another is covered with pretty floral print. There are also some pretty stylish accessories seen in this summer-fun editorial; from bright yellow veils to polka-dot bows.
The most fantastic thing about this editorial is the comical nature of these captures. The model smokes, grills up some meat and holds a crying baby all while looking completely miserable. This chic, stylish model looks out of place in a family-fun barbecue setting. The 'Chic BBQ' editorial makes summer fashion fun.
What's Driving This Trend
- Backyard Fashion
- Fashion companies can create a line of trendy yet functional clothing and accessories specifically tailored for outdoor activities and bbq parties.
- Messy Fun
- Companies can market products that promote a playful attitude and carefree spirit for consumers looking to have messy fun in the sun.
- Humor in Fashion
- Fashion companies can explore the use of humor in fashion to add a fun and lighthearted element to their products.
Who This Affects Most
- Fashion
- Fashion companies can use this editorial as inspiration for designing summer clothing and accessories that are stylish and practical for outdoor activities.
- Outdoor Equipment
- Companies that produce outdoor equipment and tools, such as grills and picnic tables, can cater to consumers who value style in addition to function.
- Marketing and Advertising
- Marketing and advertising companies can use the humor and playfulness depicted in this editorial to create campaigns that resonate with a young and trendy audience.
