The 'Chi AirTwist Curling Wand' is the latest release from 'CHI,' the lifestyle company most known for its cosmetics and footwear products. This curling wand is a mix between a curling iron and a flat iron, with it primarily being marketed as an all-purpose curling iron for consumers with different hair types, lengths, and styles.
The AirTwist Curling Wand leverages ion technology to reduce frizz and increase shine while using dual floating plates to lock in natural moisture, making hair look as healthy as possible when styled. The curling iron comes with a 6.5-foot tangle-free cord and five preset temperatures ranging from 230 degrees farenheight up to 450 degrees farenheight.
CHI's latest curling iron is available now online from Chi, as well as third-party retailers such as Amazon, for $108.98.
Image Credit: CHI
What's Driving This Trend
- Multipurpose Hair Styling Tools
- The trend of combining multiple hair styling tools into one product continues to grow and presents an opportunity for companies to innovate and create even more all-in-one hair styling solutions.
- Ion Technology for Hair Care
- The use of ion technology for reducing frizz and increasing shine in hair products is becoming more popular, presenting an opportunity for companies to incorporate this technology into their own hair care products.
- Customizable Hair Styling Tools
- The trend of hair styling tools with multiple temperature options and settings to cater to different hair types and styles is gaining momentum, providing companies with the opportunity to create even more customizable hair styling tools.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry, specifically hair care, can continue to innovate and create new, multipurpose hair styling tools that cater to consumers' needs.
- Technology
- The use of ion technology in hair care products presents opportunities for companies in the technology industry to collaborate with beauty and personal care companies.
- Retail
- Retailers can benefit from carrying and marketing customizable and multipurpose hair styling tools, offering consumers more convenience and value in one product.
