Philanthropic dog treat manufacturer GivePet launched a new line of chewy treats for dogs that's free from grains and favors other ingredients like legumes and potatoes as a base instead. There are four new chewy treats for dog owners to discover, including Doggy Paddle, Off-Leash Leisure, Upward Dog with banana, peanut butter and chia seed, as well as Beagle Scout with carob, honey and vanilla.
These grain-free dog treats are described as soft and chewy, and they favor the use of alternative flours made from chickpeas and tapioca. The pet-pleasing flavors also incorporate plenty of fruit and veggie ingredients like dried red beets, berries, watercress, lettuce and more.
Mission-driven GivePet is committed to donating enough treats for at least 10 shelter dogs, with every purchase of its new soft and chewy treats for dogs.
Key Themes Behind This Trend
- Grain-free Dog Treats
- The trend towards grain-free dog treats opens opportunities for innovative ingredients and textures.
- Alternative Flours for Pet Products
- Using alternative flours made from chickpeas, tapioca, and other sources in pet products offers an opportunity for differentiation and addressing dietary restrictions.
- Philanthropic Pet Products
- Pet products aligned with a social mission can tap into consumers' desire to make positive change through their purchasing choices.
Where This Applies
- Pet Food
- The pet food industry can innovate through introducing grain-free options and unique ingredients that appeal to pet owners seeking healthier options for their animals.
- Philanthropy
- Other companies and industries can take notes from GivePet's philanthropic approach and consider ways to incorporate social impact into their offerings.
- Natural Foods
- The natural foods industry can expand into pet products, offering grain-free and health-conscious options for owners seeking healthier options for their furry companions.
