The Ad is the Concept in This Chevy Camaro 2011 Super Bowl Spot

 - Feb 6, 2011
References: & motorward
The Super Bowl is one of the few television programs where commercials are actually looked forward to and this ingenious Chevy Camaro 2011 Super Bowl spot taps into that rare connection between advertiser and consumer by bringing the latter into the commercial creation process.

The ad's concept features a voiceover by two "screenwriters" brainstorming a cutting edge new commercial while their ideas play out in live-action. The result is a Chevy Camaro 2011 Super Bowl spot that gets the best of both worlds by being both smart and edgy, while also being action-packed.