Washed Out Luxury Streetwear

Off-White and END. Join Forces on the CHEMICAL WASH Collection

Streetwear giant Off-White works in collaboration with fellow streetwear imprint END. on a new collection entitlted 'CHEMICAL WASH.' The capsule is true to its namesake, featuring full of luxury streetwear goods that are complete with a washed-out look. The duo joins to highlight the DIY culture and captures the same visuals that recall home-bleaching looks with 14 pieces in total.

The color palette boasts sky blue and black -- both of which are done in a washed-out aesthetic. The selection of apparel and accessories include hoodies, jeans, denim jackets, tote bags, sweatpants, tees, socks, and the signature industrial belt by Off-White. Additional details exclusive to the chemical wash include the Off-White printed branding, co-branding accents, and the classic jacquard knit branding.

Diy-inspired Streetwear
Opportunity for designers to create streetwear designs that embrace DIY culture
Washed-out Aesthetic Trend
Chance for industries to incorporate washed-out aesthetic into their products
Collaborative Capsule Collections
Trend towards collaborative capsule collections in the fashion industry

Who This Affects Most

Fashion Industry
Opportunity for fashion designers to incorporate the washed-out aesthetic and DIY culture into their collections
Streetwear Industry
Chance for the streetwear industry to explore the washed-out aesthetic in their designs
Accessories Industry
Trend towards incorporating the washed-out aesthetic into accessories like tote bags and socks
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 71%
Freshness 9%

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