Japanese label Doublet turns heads in 2023 with a cheeky fashion capsule for the Fall/Winter season. The brand is well-known for its unconventional designs and this year, it delivers a playful shark-inspired puffer jacket that is sure to be of interest to style-minded consumers. The silhouette resembles a vintage field jacket with a Canada Goose-inspired shoulder patch. A key element of Doublet's offering is the detachable 3D shark mask that protrudes from the hood. The piece signals the brand's interest in disguise-oriented cheeky fashion designs. Priced at ¥176,000 (approximately $1,275), the puffer jacket aligns with Doublet's Monster theme for the Fall/Winter 2023 collection.
Alongside the jacket, Doublet also showcased a set of JAWS-inspired t-shirt designs that also boast a playful and humorous graphic.
Image Credit: WISM
Why This Trend Is Growing
- Cheeky Fashion Capsules
- Opportunity for brands to create unconventional and playful fashion collections that catch the attention of style-minded consumers.
- Disguise-oriented Designs
- Potential for fashion brands to incorporate disguise elements into their designs, adding an element of fun and intrigue.
- Shark-inspired Apparel
- Opportunity to tap into the popularity of shark motifs in the fashion industry, offering unique and eye-catching designs.
Industries Being Reshaped
- Fashion
- Fashion brands can explore unconventional designs and incorporate playful and humorous graphics in their apparel collections.
- Streetwear
- Streetwear brands can experiment with disguise-oriented elements in their designs, creating unique and attention-grabbing streetwear apparel.
- Graphic Design
- Opportunity for graphic designers to create eye-catching and humorous graphics inspired by popular motifs like sharks and JAWS.
