This online 'Check Out These Boobs' cancer awareness campaign is a clever way to train men to search for cancer in their wives' breasts. The idea was that men wouldn’t actively seek instruction on how to find breast cancer lumps, so the Polish company turned to the Internet.
The 'Check Out These Boobs' cancer awareness campaign placed a woman with her breasts exposed at the top of a website, and men were able to click and move the woman’s breasts around using their mouse--unwittingly teaching them the proper techniques to check for breast cancer in women by feeling for lumps.
Unawarely Educational Campaigns
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