Charlize Theron's 2010 Oscar gown certainly garnered some attention. The model turned actress showed up on the red carpet wearing Dior Couture gown, which immediately drew my eyes to the flowering bodice.
Since Charlize Theron is newly single, perhaps she wanted to emphasize her greatest assets with this dress. Mission accomplished.
Implications - Consumers look to celebrities for clues as to what is popular, upcoming and stylish. This holds true for everything from fashion to automobiles. By appealing to public figures who are in the spotlight of pop culture, companies hoping to shape and influence the future course and direction of their industry manage to stand out from their competition in a dramatic way.