For National Ice Cream Month in July, Marble Slab Creamery is introducing a new Charcoal Mocha flavor for a limited time that can be enjoyed in a Moondust Majestic Shake or a Black Hole Waffle Cone. True to its name, the intriguing new flavor combines chocolate mocha with activated charcoal for a unique combination that the brand promises will "make for stellar selfies."
While the Moondust Majestic Shake is served in a jar with vanilla frosting and cookie crumbles, whipped topping, cookie pieces, marshmallows and cotton candy, the Black Hole Waffle Cone offers a pared-pack way to enjoy the limited-edition Charcoal Mocha ice cream.
With the 50th anniversary of the moon landing rapidly approaching, a range of brands are diving deep into outer space-themed products and campaigns.
What's Driving This Trend
- Activated Charcoal Desserts
- Brands incorporating activated charcoal into desserts to add a unique twist and aesthetic appeal to their products.
- Outer Space-themed Products
- Brands capitalizing on the buzz surrounding the 50th anniversary of the moon landing by releasing limited-edition space-themed products.
- Instagram-worthy Desserts
- Companies creating visually appealing desserts designed to be shared on social media platforms.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has an opportunity to experiment with unique ingredients to create Instagram-worthy desserts that appeal to younger audiences.
- Hospitality
- The hospitality industry has the opportunity to incorporate outer space themes in their products and décor to provide an innovative and unique experience for customers.
- Social Media
- The rise of Instagram and other social media platforms has created a need for visually stunning products, giving companies an opportunity to invest in marketing campaigns that target this growing demographic.
