The Chantal Stafford Abbott September 2011 Elle Canada editorial marries styling and setting in a visually intriguing way that is unlike any other shoot to hit fashion mags this season. With an overarching floral theme, Abbott's dresses melt in with the bold patterns of the shoot's floral backdrops, yet somehow, she continuously jumps off the page.
This strange relationship between contrast and camouflage is certainly unusual and difficult to achieve, but the combination between this colorful photo concept and Abbot's eerily striking cold looks make them truly difficult to ignore. Lensed by the talented Leda and St. Jacques, who are veterans to this strange genre of photos, the shoot is appropriately entitled 'Floral Fantasy.'
Implications - In fashion photography, the relationship between styling and setting is as essential to the aesthetic appeal of the photo as the chemistry between the photographer and the subject. Consumers look for unified imagery that tells a story or fits into a context to set the boundaries of style.