Purple Fashion Magazine’s Olivier Zahm has been busy helping put together the first issue of the Chanel magazine: 31 Rue Cambon (incidentally, this is also the address of fashion legend Coco Chanel’s Parisian apartment). Zahm is acting as art director and designer for the publication, which will be distributed exclusively in Chanel stores worldwide.
Zahm recently released the first teaser photograph of the Chanel magazine: 31 Rue Cambon on his personal web-based diary. Surely, Karl Lagerfeld will also be all over the Chanel magazine. Also expect Lagerfeld favorites Lara Stone, Baptiste Giabiconi, and Freja Beha Erichsen to be featured prominently.
Key Themes Behind This Trend
- Label-centric Magazines
- Exclusive label-bred magazines may experience an increased trend as businesses seek to increase brand awareness through print.
- Exclusive Store Publications
- Exclusive publication distribution within brand stores may give businesses more control over their image and messaging.
- Fashion Icon Dedication
- Celebrity-oriented publications may gain more traction with the inclusion of notable fashion icons like Coco Chanel.
Where This Applies
- Fashion Industry
- Creating exclusive magazines may give fashion brands new avenues to boost engagement with their core audience.
- Publishing Industry
- Collaborating with fashion brands can give publishers a potentially lucrative niche market to tap into.
- Celebrity Media Industry
- Celebrity-oriented publications can further expand their audience by incorporating fashion and iconic fashion figures to capitalize on their existing fanbases.
