For the latest Chanel Fall/Winter 2014 campaign, Karel Lagerfeld selected top models Cara Delevingne and Binx Walton to pose for the fashion line's editorial shoot.
The steamy ad campaign was photographed in the setting of a sweaty workout gym that perfectly complemented the edgy and militant look of the fashion line. Both Delevingne and Walton posed with scaled back makeup looks in monochromatic black, gray and dark blue-toned garments. The use of leather, wool and silk is very typical of Chanel and perfect for the cooler months. While the clothes featured classic lines and minimalist patterns, both Delevingne and Walton were made up to look like gaudy girls with oblong manicures, tousled tresses, winged eyeliner, fun hairpieces and fierce ponytails.
What's Driving This Trend
- Sweaty Workout Editorials
- Disruptive innovation opportunity: Creating fashion lines that blend athletic wear with high fashion for a unique and bold aesthetic.
- Monochromatic Minimalism
- Disruptive innovation opportunity: Designing clothing with classic lines and simple patterns that can be styled for both casual and formal occasions.
- Edgy Makeup Looks
- Disruptive innovation opportunity: Developing makeup products and techniques that allow for bold and unconventional styles for a striking visual impact.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporating athletic elements into high fashion designs to create a new niche market.
- Beauty
- Disruptive innovation opportunity: Creating bold and edgy makeup products to cater to consumers looking for experimental and daring looks.
- Photography
- Disruptive innovation opportunity: Exploring new ways to capture fashion editorials that blend different themes and styles for captivating visuals.
