The new Champion and Wood Wood Spring/Summer 2018 Collection explores comfortable color-infused staple pieces. The two labels join forces for the fifth time to release pieces ready for spring, featuring pieces such as t-shirts, hoodies, t-shirts, zip-up sweaters, shorts, and sweat pants. The collaborative capsule has embroidered logo branding all over the pieces, as well as graphic typography details.
The Champion and Wood Wood series is accented with typography that reads "Drama,' 'Euphora,' 'Noise,' 'Freedom,', 'Pleasure,' 'Mayhem,' 'Boredom,' and 'Magic.' It decorates the sleeves and chest of the garments. The color palette exudes a warm vibe featuring colors such as mustard yellow, olive green, deep red, brown, beige, white, rustic orange, and black. The entire Champion and Wood Wood collaborative collection will be launching a pre-release on February 15 and at officially on February 24.
Image Credit: Champion and Wood Wood
Key Themes Behind This Trend
- Color-infused Staple Pieces
- Opportunity for disruptive innovation in the fashion industry by creating collections that incorporate vibrant colors into everyday clothing items.
- Graphic Typography Details
- Opportunity for disruptive innovation in the design industry by incorporating bold and expressive typography into various products and marketing materials.
- Embroidered Logo Branding
- Opportunity for disruptive innovation in the branding industry by creating unique and eye-catching logo designs that can be embroidered onto clothing and accessories.
Where This Applies
- Fashion
- Opportunity for the fashion industry to experiment with bold color palettes and unique typography in their collections, creating standout pieces that appeal to a wide range of consumers.
- Design
- Opportunity for designers to explore the use of graphic typography and innovative logo branding techniques to create visually striking products and marketing materials.
- Branding
- Opportunity for disruptive innovation in the branding industry by pushing the boundaries of logo design and incorporating embroidery techniques to create memorable and distinctive brand identities.
