A continuation of Chanel's Spring/Summer 2011 exploration of temporary inks, Giorgio Armani's Spring Summer/2011 collection picks up the baton. Sending male models down the catwalk with oversized chain tattoos, the overall aesthetic was more industrial and masculine than that of Chanel.
The fake tattoos fused white highlights with stark graphic details, a very Italian take on Gothic sensibilities. The aesthetic also extended to the eyes -- when not covered with solid black lenses, they were rimmed with Kohl -- perhaps a reference to the designer's ongoing collaboration with one Lady Gaga?
What's Driving This Trend
- Temporary Chain Tattoos
- Explore the trend of temporary chain tattoos in fashion, creating a bold and industrial aesthetic.
- Spring/summer 2011 Collection
- Discover the trend of temporary tattoos in the fashion industry, specifically in the Spring/Summer 2011 collections.
- Industrial and Masculine Aesthetic
- Recognize the trend of industrial and masculine aesthetics in fashion, showcased through oversized chain tattoos.
Who This Affects Most
- Fashion Industry
- The fashion industry can explore the disruptive innovation opportunity of incorporating temporary chain tattoos into their collections.
- Beauty Industry
- The beauty industry can capitalize on the trend of temporary tattoos, offering services to create bold and industrial aesthetics for customers.
- Visual Arts Industry
- The visual arts industry can find disruptive innovation opportunities by using temporary chain tattoos as a form of artistic expression or as a medium for installations.
