Jordan Unveils Air Jordan 1 High in 'Lucky Green' Colorway
Mickey Phoon — April 5, 2023 — Fashion
References: solecollector
Jordan has revealed its latest Celtic green high-top sneakers in a new 'Lucky Green' colorway. The Boston Celtics team and mascot colors inspire the sneakers. The mascot of the Boston Celtics is Lucky the Leprechaun, which also shares the name of this particular sneaker model.
The sneakers are in white leather uppers with black Nike logo branding. With black ankle collars and green upper collars, there is a black Air Jordan logo branding on it. The heel counter and sole are also colored green. The sneakers have black overlays with the color also applied below the white perforated toe boxes. The sneakers also have black tongues with the Nike Air logo branding label in green wording. The sneakers will be available for $180 on April 15.
Image Credit: Nike
The sneakers are in white leather uppers with black Nike logo branding. With black ankle collars and green upper collars, there is a black Air Jordan logo branding on it. The heel counter and sole are also colored green. The sneakers have black overlays with the color also applied below the white perforated toe boxes. The sneakers also have black tongues with the Nike Air logo branding label in green wording. The sneakers will be available for $180 on April 15.
Image Credit: Nike
Trend Themes
1. Custom Colorway Sneakers - Opportunity for brands to offer customizable colorways or limited edition releases inspired by sports teams/mascots
2. Sports Team-inspired Fashion - Growing demand for fashion items (such as sneakers) inspired by popular sports teams and their mascots, creating new market segments
3. Limited Edition Sneaker Culture - Limited edition releases of popular sneaker models continue to thrive, with brands leveraging collaboration and inspiration from various sources for heightened demand
Industry Implications
1. Sportswear and Athleisure - Opportunity for sportswear and athleisure brands to create more team-inspired colorways to cater to sports fans and sneaker enthusiasts
2. Fashion Retail - Fashion retailers can capitalize on growing demand for team-inspired sneakers and source exclusive collaborations to cater to this market segment
3. Sneaker Manufacturers - Sneaker manufacturers can collaborate with sports franchises to release limited edition sneaker models, creating hype and driving sales within the sneakerhead community
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