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Summer-Ready Fitness Beverages

Celsius Adds Sparkling Strawberry Guava to Its Line Up

— May 12, 2021 — Lifestyle
Celsius is considered a "summer fitness essential," and the brand recently released its latest flavor - Sparkling Strawberry Guava just in time for summer. Celsius beverages are free from calories, added sugar, and preservatives and are also reported to deliver healthy energy that will help accelerate metabolism and help the body burn fat. So Celsius comes as welcome news to fitness enthusiasts looking to improve their results.

Celsius, a premier brand loved by many, has an impressive flavor lineup, but this addition comes at the perfect time just ahead of summer. The brand offers consumers many flavor-forward beverages with a functional twist.
Trend Themes
1. Functional Beverages - The rise in demand for functional beverages presents a disruption opportunity for beverage companies to incorporate health benefits into their products.
2. Summer Fitness - Summer fitness presents a disruption opportunity for fitness companies to offer seasonal products and services that align with consumers' goals for the season.
3. Zero-calorie Products - The demand for zero-calorie products presents a disruption opportunity for food and beverage companies to create products that cater to calorie-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of functional beverages and create products that cater to health-conscious consumers.
2. Fitness Industry - The fitness industry can capitalize on the trend of summer fitness by offering seasonal products and services that cater to consumers' goals for the season.
3. Food Industry - The food industry can capitalize on the trend of zero-calorie products by offering low-calorie alternatives to popular products and catering to the growing demand for healthier options.
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