Trend Hunter's CCO Armida Ascano -- the brain behind our trend sessions and workshops -- will dive into microgenerations and the adoption of AI at Future Festival Miami from February 26-27.
A leading expert in consumer behavior and generational trends, Ascano has spent over a decade studying how AI and digital culture shape society. As Chief Insights Officer at Trend Hunter, she has developed frameworks that help brands like Red Bull, TOMS, and Samsung innovate for the future.
Her keynote will break down ten microgenerations, revealing how each subgroup interacts with AI -- whether for productivity, independence, or social connection. From Baby Boomers embracing digital tools to Gen Z seamlessly integrating AI into daily life, Ascano’s insights offer a roadmap for businesses adapting to evolving consumer needs.
A sought-after futurist and keynote speaker, Ascano has curated 50,000+ trend case studies and has been featured by Global News and CTV. At Future Festival, she will showcase how AI is redefining generational behaviors -- and how businesses can harness its growth potential.
Want to learn more? Join us at Future Festival 2025! Connect with top innovators from brands like Starbucks, Netflix, and Google. NYC (June 3-4), or Toronto World Summit (Sept 23-25). Register now!
What Makes This Trend Stand Out
- Microgeneration Insights
- The exploration of microgenerations unveils how various subgroups uniquely interact with AI, offering a nuanced understanding of consumer behaviors.
- AI-powered Personalization
- AI's ability to delve into generational behaviors allows businesses to tailor experiences and products to specific microgeneration needs.
- Generational AI Integration
- The seamless integration of AI into the lifestyles of younger generations highlights opportunities for advancing consumer tech adoption.
Sectors Adopting This
- Consumer Technology
- This industry can leverage insights on generational differences in AI adoption to create targeted and innovative digital solutions.
- Marketing and Advertising
- With detailed understanding of microgenerations, this industry can craft highly personalized campaigns targeting distinct consumer segments.
- Retail and E-commerce
- E-commerce platforms can harness AI to enhance shopping experiences in a way that resonates with diverse generational preferences.
