Consisting of statement cat sweaters and versatile basics, the Julian Zigerli Fall/Winter 2017 collection is appropriately named 'Me, My Cat, And I.' Targeting pet owners with a love of streetwear, the designer creates an eclectic range which includes this bold piece -- a 'Cat Boss' sweater that is constructed using a cozy, jacquard knit.
This cat-adorned crewneck is one of the collection's more subdued pieces, yet promises to make a statement when worn. The piece features a greyscale knit texture, with a large cat portrait on its front panel.
Fusing a relaxed and modern silhouette with a graphic detail, this statement top will appeal to authenticity-seeking Millennials who wish to share their love of cats with the world.
What's Driving This Trend
- Statement Cat Sweaters
- Disruptive innovation opportunity: Create a line of customizable cat sweaters that allow pet owners to showcase their unique cat personalities.
- Versatile Basics
- Disruptive innovation opportunity: Develop a line of streetwear basics that can be easily mixed and matched with bold statement pieces for a versatile wardrobe.
- Authenticity-seeking Millennials
- Disruptive innovation opportunity: Design a collection of clothing that appeals to Millennials who prioritize expressing their individuality and values through their fashion choices.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate innovative materials and manufacturing techniques to create cat-inspired streetwear collections.
- Pet Products
- Disruptive innovation opportunity: Expand the pet products market by introducing fashionable cat accessories and clothing options for pet owners.
- Retail
- Disruptive innovation opportunity: Create an online platform that curates and sells unique and trendy cat-themed apparel and accessories for cat lovers.
