The Swatch Watch company has long been giving artists, designers and all sorts of creative types the opportunity to try their had at designing their own watches and the Cassette Playa Swatch Watch collaboration was worth of a celebration. And celebrate they did.
Cassette Playa Swatch Watch designer and label founder, Carrie Muden was in attendance at the eye-popping party held in Tokyo and received much praise for her great work.
Implications - Consumers in the modern age look towards their products for a way to have fun. Products featuring a whimsical element are appealing to those who can't afford to take time off to enjoy themselves. Companies trying to attract more shoppers could focus on this when creating their items for the future.