The CASIO G-SHOCK Gundam Collection is a lineup of collectable accessories for consumers that aims to celebrate the 40th anniversary of the mecha anime franchise. The collection consists of four timepieces in total including the RX-78-2 Gundam, RX-0 Unicorn Gundam, MS-06S Char’s Zaku II and the RX-0 Unicorn Gundam 02 Banshee. Each one boasts the familiar aesthetic of the original G-SHOCK timepiece, but with a distinctly anime-inspired aesthetic that is achieved with premium colors and accents.
The CASIO G-SHOCK Gundam Collection will be available for purchase starting in mid-2019 from the CASIO China online store and are sure to be a hit amongst avid anime fans. The timepieces range in price from 1,090 yuan to 1,690 yuan to offer consumers a varying range of options for their budget.
Why This Trend Is Growing
- Anime-inspired Collectibles
- Creating collectible accessories with anime-inspired aesthetics presents opportunities to tap into the passionate anime fan market.
- Limited Edition Collaborations
- Collaborating with popular anime franchises to create limited edition timepieces can generate excitement and drive sales among dedicated fans.
- Niche Fashion Crossovers
- Exploring crossovers between fashion and niche interests, such as mecha anime, can create unique and sought-after products in the market.
Industries Being Reshaped
- Anime Merchandise
- The anime merchandise industry can benefit from offering collectible timepieces that cater to the specific interests of passionate fans.
- Watch Manufacturing
- Watch manufacturers can leverage collaborations with popular anime franchises to expand their consumer base and reach new markets.
- Online Retail
- Online retailers specializing in niche collectibles can capitalize on the demand for anime-inspired fashion accessories and timepieces.
