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Convenience-Style Jewelry Stores

Cartier's JUSTE UN CLOU Encourages People to Value the Ordinary

— September 12, 2018 — Luxury
Later this fall, Cartier will be opening a convenience store-inspired pop-up for its JUSTE UN CLOU collection, which encourages consumers to see the value in the mundane.

The jewelry collection turns the ordinary into the exquisite and references the origins of the JUSTE UN CLOU collection, which was designed in the 70s by Aldo Cipullo who was inspired by a nail. The new jewelry line consisting of finely finished bracelets and rings touches on humble beginnings but adopts a slimmer, effortlessly modern look.

At the convenience-styled store in Japan, Cartier will be sharing its simple yet extravagantly priced jewelry collection, with single designs that will sell for thousands of dollars. Cartier will also be hosting an exclusive JUSTE UN CLOU OWNERS NIGHT reserved for patrons of Cartier.
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