Paint-Splattered Jackets

Junya Watanabe and Carhartt Co-Created Uniquely Painted Jackets

Fashion label Junya Watanabe introduced its Spring/Summer 2018 pieces at the recent Paris Fashion Week, featuring some unique styles created in collaboration with label Carhartt. More specifically, the two brands collaboratively crafted outerwear pieces accented with paint-splattered details. The two jackets boast colorful painted elements on top of an off-white canvas. The jackets have a silhouette of a short militaristic jacket with elbow patches and a longer trench coat with button closures.

The militaristic jacket resembles Carhartt's iconic Chore coat, decorated with blue and green paint markings, with a brown corduroy collar and matching elbow patches. The other offering resembles the label's Mac coat, accented with painted markings of red, white and blue. The Chore coat is priced at $1,658 and the Mac coat is priced at $1,452.

Paint-splattered Fashion
More designers will incorporate paint-splatter to give unique touch to their fashion line.
Collaborative Fashion Pieces
More collaborations between fashion labels can create sustainable fashion with unique and innovative designs.
Military-inspired Fashion
Military-inspired fashion will continue to be popular and can be used as a base for unique designs or collaborations.

Where This Applies

Fashion Industry
Fashion designers can create unique and disruptive fashion pieces by using collaborations and unique designs.
Art Industry
Artists can work with fashion designers to create unique fashion pieces that incorporate their art style.
Retail Industry
Fashion retailers can target fashion enthusiasts willing to pay premium prices for unique fashion pieces.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 37%
Freshness 8%