Care Bears, the colorful bear characters that have been around since 1981, are now the center of a new loungewear and PJ line that was created in collaboration with Samii Ryan, a womenswear label that's based in Los Angeles.
The collection features crewnecks, sweatpants, hoodies, cropped tees, and more. Each piece boasts bright retro prints that celebrate the loveable characters, which are paired with pastel colorways that further contribute a youthful aesthetic to the designs.
Samii Ryan's founder spoke to the launch, stating "Radiating positivity, empowerment, self love, and practicing kindness are all core messages we express throughout our collections and social presence. Care Bears felt like the perfect partner to collaborate with as our messages align perfectly and we both strive to promote love, kindness, and joy."
Image Credit: Samii Ryan
What Makes This Trend Stand Out
- Nostalgic Loungewear
- Opportunity for brands to collaborate with iconic characters and tap into the consumer desire for nostalgia.
- Youthful Aesthetic
- Market for apparel featuring bright retro prints and pastel colorways that cater to a younger audience.
- Themes of Positivity and Kindness
- Demand for apparel that promotes positive messages and aligns with values of empowerment and self love.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to create nostalgic loungewear collections and collaborate with popular characters.
- Apparel
- Market for apparel featuring youthful aesthetics and retro prints, appealing to a younger consumer demographic.
- Online Retail
- Demand for online retailers to offer loungewear options that promote positivity and kindness in their brand messaging.
