Parade's Carbon Neutral underwear offers an environmentally friendly and sustainable iteration of the essential garment, offering both practicality and comfort. Since its first launch, Parade has quickly gained recognition for its inclusive ethos, vibrant aesthetic and quirky collections.
Now, the fan-favorite brand is back with a new release that prioritizes sustainability. The underwear was made in collaboration with Native Energy, and serves as the world's first carbon neutral underwear. The fabrics were made from "OEKO-TEX®-certified recycled material and 100 percent organic cotton gusset," resulting in both comfort and style. The collection has been dubbed 'The Universal' and arrives in four style iterations including Boy Short, Thong, Hip Hugger and Brief. Multiple colorways are also available.
Image Credit: Parade
Why This Trend Is Growing
- Carbon Neutral Fashion
- There is an opportunity for fashion brands to introduce more carbon-neutral collections, beyond just underwear.
- Sustainable Fabric Alternatives
- The development and use of more eco-friendly and sustainable fabric alternatives can be a disruptive innovation opportunity for the textile industry.
- Inclusive Sustainable Fashion
- Brands can create more inclusive sustainable fashion collections catering to different body types and preferences.
Industries Being Reshaped
- Fashion
- Fashion brands can prioritize sustainability and incorporate carbon-neutral practices into their collections, similar to Parade.
- Textile
- Developing and implementing sustainable fabric alternatives can help the textile industry reduce its environmental impact.
- E-commerce
- E-commerce platforms can prioritize and promote sustainable and carbon-neutral fashion brands and their collections to encourage more environmentally-friendly shopping tendencies.
