Towbin Dodge, the 'King of Cars,' is switching brands to reflect the changing market. Towbin Dodge will drop the gas-guzzling Hummer line in favor of more diminutive gas-sippers: the Smart micro car and Vespa scooters for their sales arsenal.
Towbin Dodge is the nation's largest Hummer dealer. GM is also trying to get out of the Hummer biz and wants to sell the brand altogether. For a dealer in high-rolling Las Vegas to pull the plug on a gas guzzler is highly unusual--after all, isn't Las Vegas the home of conspicuous consumption?