British automaker Jaguar is already known to be a supporter and pioneer of electric car race competitions, given its support of the Formula E circuit, but the company is now taking its involvement in eco-friendly car racing to the next level with the introduction of the Jaguar I-Pace eTrophy.
This particular car race competition will make use of high-tech vehicles constructed by Jaguar's Special Vehicle Operations centre in the UK, with young drivers expected to use these vehicles to win races, impress sponsors and perhaps earn promotions to Formula E.
What's most laudable about the Jaguar I-Pace eTrophy is that it makes use of the incomparable adrenaline and appeal of car racing to spread brand awareness about Jaguar's electric vehicle expertise, and is a fine example of an automotive industry player using the sports industry to its advantage.
Electrifying Car Race Competitions
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