Car One is a used car dealer where all of the vehicles undergo a thorough technical check-up in order to classify them as Guaranteed Used Cars. Used cars are like their owners, each has a story to tell. Leo Burnett, the creatives behind the Car One 'Love Story' commercial, wanted to do away with the stigma of used cars being sub-par. It wanted consumers to understand that Car One can provide cars for any moment of their lives; when they buy a car, they're buying something with a good history.
The Car One 'Love Story' commercial is a passionate and thrilling narrative story that highlights the love between a couple and their car. Watch it here to see the emotion and subtle humor applied to the campaign. In addition to the Car One 'Love Story' ad, another spot called 'Party' was made for the campaign. 'Party' uses more humor to tell the story of a Car One vehicle that has a little too much fun.