Candide Thovex, the legendary athlete, recently launched CANDIDE, an apparel brand that offers technical outerwear, apparel, and accessories. Designed to provide optimal functionality and sustainability, the modern series offers block color styles that off full range-of-motion that's ideal for all outdoor sports.
“With CANDIDE, we focused on making premium technical products that bring it all back to the essentials, and offering styles that appeal to men and women who love their sport and want outerwear and apparel that will support them in any snow or weather conditions,” said Thovex, co-founder and President, CANDIDE. “It’s been such an honor to bring CANDIDE to life with an amazing team of people, and we’re just getting started.”
The 20/21 CANDIDE Collection includes the C1 Jacket 3L, C1 Pants 3L Bib, C1 Jacket, C1 Pants, the C1 Vision C and C1 Vision S Goggles, the C1 Insulator Hoodie, and the C1 Polar Fleece, as well as accessories, with unisex styles and sizes for both men and women.
What's Driving This Trend
- Sustainable Outdoor Apparel
- Opportunity to disrupt the outdoor apparel industry by creating sustainable technical outerwear and accessories that cater to the modern consumer’s desire for eco-friendly products.
- Functional Block Color Styles
- Opportunity to disrupt the outdoor apparel industry by capitalizing on the growing demand for technical outerwear and apparel that focuses on function and style with block color designs.
- Full Range-of-motion Apparel
- Opportunity to disrupt the outdoor apparel industry by creating technical outerwear and accessories that prioritizes full range-of-motion for optimal performance and flexibility.
Who This Affects Most
- Outdoor Apparel
- Outdoor apparel companies can adopt disruptive innovations such as focusing on sustainable technical outerwear, functional block color styles, and full range-of-motion apparel.
- Sustainable Fashion
- Sustainable fashion companies can focus on eco-friendly technical outerwear and accessories that cater to outdoor enthusiasts who prioritize sustainability in their purchasing decisions.
- Extreme Sports Gear
- Extreme sports companies can adopt disruptive innovations such as technical outerwear and accessories that prioritize full range-of-motion, style, and functionality for optimal performance in all weather conditions.
