Sun-Drenched Spring Campaigns

The Canali Spring/Summer 2013 Line Pinpoints What Gentlemen Wear

Looking to continue it's legacy for finely crafted menswear, the Canali Spring/Summer 2013 campaign features a number of superb pieces that are directed at gentlemen worldwide. With model Wouter Peelen as the main muse, it's no wonder the Italian fashion house is displaying one of it's most seductive collections to date.

There's a strong sense of simplicity at play within the Canali Spring/Summer 2013 collection with soft, muted tones chosen for everything from formal suits to casual attire that's business-ready, but also set for fun while off the clock.

Shot by photographer Daniel Riera, the Canali Spring/Summer 2013 campaign is dimly set in what could easily be a hotel room or an office; it's up to the discretion of the viewer to decide which they'd prefer to picture the garments working best in.

Simplicity in Fashion
The Canali Spring/Summer 2013 collection showcases the trend of soft, muted tones and simple designs for both formal and casual attire.
Business-ready Casual
The campaign highlights the trend of business-ready casual attire, perfect for professionals who want to look stylish even while off the clock.
Menswear Legacy
The Canali Spring/Summer 2013 line continues the legacy of finely crafted menswear with its seductive and superb pieces.

Who This Affects Most

Fashion
The fashion industry can embrace the trend of simplicity in design and muted tones showcased in the Canali Spring/Summer 2013 campaign.
Luxury Retail
Luxury retailers can tap into the market of business-ready casual attire for professionals who prioritize comfort and style.
Menswear
The menswear industry can innovate by continuing the legacy of finely crafted garments with a focus on seductive and superb designs.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 59%
Freshness 8%