Camping in style will be one way to enjoy nature without compromising one's inner city girl personality -- at least if people take any cues from the latest issue of ELLE France. Shot in studio to really bring to the glam in 'glamping,' the looks may be casual, but they are incredibly edgy as well.
Brazilian model Raica Oliveira is the one who goes camping in style for the magazine, showing off her skills with a fishing rod, sleeping bag and knife while dong so. She was captured by photographer Gianluca Fontana and styled by Marie Lichtenberg. The stylist pulled athletic chic pieces from the likes of Emilio Pucci, American Apparel and Twin-Set Simona for the photoshoot. The looks could easily be worn for a music festival.
Key Themes Behind This Trend
- Glamping Fashion
- Opportunity for luxury fashion brands to create trendy and stylish camping gear
- Athleisure Camping
- Opportunity for athletic apparel companies to design performance-based camping clothing
- Studio Glamping
- Opportunity for photographers and stylist to create glamorous camping editorials in an indoor studio setting
Where This Applies
- Luxury Fashion
- Luxury fashion brands can tap into the glamping trend and create high-end camping gear
- Athletic Apparel
- Athletic apparel companies can expand their offerings to include performance-based camping clothing
- Photography and Styling
- Photographers and stylists can explore the concept of glamorous camping editorials in an indoor setting
