Adidas Original designer Jeremy Scott has released images of his new Fall/Winter collection for 2013. The in-your-face designs feature some of the hottest looks this upcoming season, including floral, multi-colored camo, metallic materials and even Cupid-inspired prints.
Specific pieces include raincoats, bomber and track jackets, relaxed-fit crewnecks, reversible outerwear, and satin shirts—all of which Scott have noted will be released as unisex. The new collection is yet another high-energy addition to Scott’s previous collections, which have been steadily releasing over the past decade.
This year’s collection is surely to be appealing to hipsters and streetwear lovers alike. Jeremy Scott is an iconic designer whom has made a profound impact on Adidas and its transition into high-fashion. This is an exciting new collection that will be selling out upon release.
What Makes This Trend Stand Out
- Floral Sportswear
- Disruptive innovation opportunity: Designing athletic wear with bold floral patterns and prints can attract a new wave of trend-conscious consumers.
- Multi-colored Camo
- Disruptive innovation opportunity: Creating camouflage designs in vibrant and unconventional colors can disrupt the traditional market for camo clothing.
- Cupid-inspired Prints
- Disruptive innovation opportunity: Incorporating whimsical and romantic prints inspired by Cupid can bring a fresh and unique aesthetic to fashion collections.
Sectors Adopting This
- Athletic Apparel
- Disruptive innovation opportunity: Combining unconventional patterns and prints with functional athletic wear can appeal to fashion-forward athletes and fitness enthusiasts.
- Streetwear
- Disruptive innovation opportunity: Offering high-energy and avant-garde designs in streetwear can attract a niche audience seeking bold and edgy fashion.
- High-fashion
- Disruptive innovation opportunity: Collaborating with iconic designers like Jeremy Scott to introduce unconventional and boundary-pushing collections can redefine the high-fashion industry.
