Bulky Rounded Sporty Slides

Nike Presents a Look at its New Cozy Calm Slides Launching Soon

Nike introduces its newest open-toe sandal silhouette to join its roster in the form of the Calm Slide. It boasts a minimal and clean design that is made from one-piece EVA materials. The shoes are detailed with a molded Swoosh logo branding along the strap and groove that rest on top of the bottom and the footbed section.

Overall, it has a bulky silhouette with a rounded design language and there have been five colorways that are unveiled so far. The Calm Slides are set to drop officially in the upcoming months with a price tag of $50 USD. Additional details include the rounded toe and the tonal options that have been unveiled so far include Sail, Black, Sesame, Geode Teal, and Jade Ice.

Image Credit: Sole Retriever, <a rel='nofollow' href='https://hypebeast.com/2023/1/nike-calm-slide-release-info'>hypebeast</a>

Bulky Sporty Slides
Sporting goods companies should explore the use of one-piece EVA materials and minimal design in their slide silhouettes to match Nike's new offering.
Rounded Slide Design
Other shoe companies should experiment with rounded toe shapes on slides to mimic the unique design of Nike's new Calm Slide.
Minimalist Slide Design
The clean, minimal design of Nike's Calm Slide could inspire other shoe companies to create similarly simple and unadorned slide styles.

Who This Affects Most

Sporting Goods
Companies in the sporting goods industry should explore new slide designs to keep up with the trend towards bulkier, minimalist sandals.
Fashion
Fashion companies could take advantage of the popularity of sporty sandals with a rounded slide designs and simple branding.
E-commerce
As the popularity of open-toe sandals grows, e-commerce companies should focus on offering a diverse range of color options for slide styles.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 25%
Freshness 15%

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