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California Streetwear Brand Hall of Fame Glamorizes Basics

 - Dec 3, 2012
References: halloffameltd & lifelounge.au
The California streetwear brand Hall of Fame's holiday 2012 collection is a line up of comical graphic and sports-endorsing apparel.

The Los Angeles label prides itself on fashion and females and its lookbooks and advertisements reflect this. The collection is made up of tees, letterman jackets and fleece sweaters with Hall of Fame logos, slogans like the 'Officially Licensed Products' sweats and the 'F.T.F' t-shirts. The sayings are playful and appeal to young boys interested in street style. Fresh interpretations of merchandise include caps with the logo on the flip-side of the visor, hats with embroidery that spells the word "smokers" and graphic t-shirts with puns on them like the 'Ole Mess' tee that is a play on a University of Mississippi slogan.

Hall of Fame's California streetwear is hip and has mass appeal.