Luxury fashion house Chanel prepares for the Spring/Summer 2020 season with two new colorways of its Calfskin Sneaker model. The footwear is offered in both all-white or a mix of white and fuchsia for a more vibrant option for the warmer seasons.
Each sneaker is complete with a unique branding accent informed with fuzzy details at the heel for a bold look. The upper is made from leather materials detailed with some perforations at the toe box and the sides to offer breathability. Additional branding can be found at the insoles and at the tongue tag as well. Notably, the white and fuchsia colorway comes with fuchsia tonal laces for a pop of color, whereas the all-white colorway has white laces for a muted look.
Image Credit: Chanel
Why This Trend Is Growing
- Luxury Footwear Colorways for Spring/summer 2020
- Luxury footwear brands have a disruptive innovation opportunity to create unique colorways for the warmer seasons.
- Innovative Branding Details on Sneakers
- Sneaker brands have a disruptive innovation opportunity to experiment with unique branding accents on their products.
- Breathable Leather Materials on Sneakers
- Sneaker brands have a disruptive innovation opportunity to explore new ways of incorporating breathable leather materials in their products.
Industries Being Reshaped
- High-end Footwear
- Luxury footwear brands can capitalize on the trend of unique colorways in sneakers for the Spring/Summer 2020 season.
- Fashion and Design
- Brands within the fashion and design industry can explore new and innovative ways of incorporating branding accents in their products.
- Athletic Footwear
- Athletic footwear brands can incorporate breathable leather materials to improve the performance of their products and stand out in the market.
