Pixelated Grayscale Lookbooks

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Freja Beha Stars in the By Malene Birger Fall/Winter 2014 Campaign

— July 9, 2014 — Fashion
Looking masculine and urbanely chic, the gorgeous Freja Beha Erichsen stars in the By Malene Birger Fall/Winter 2014 collection. 

The pixelated-looking images only feature a grayscale studio backdrop to make sure that the spotlight is only on the stunning beauty and the equally flawless new By Malene Birger Fall/Winter 2014 collection. The pretty model and the Danish brand make such a good fit because the brunette bombshell and the edgy new collection harmoniously fuse style-wise. Shot in her hometown of Copenhagen by fashion photographer Noam Griegst, Erichsen looks luxuriously moody and sultry with her Jane Birkin-inspired beauty look—she has the retro bangs hairstyle and big smokey eyes makeup styled to perfection.

The ready-to-wear collection and jewelry line from Birger features an array of materials and hues that is bound to make the collection a hit.


Trend Themes

  1. Pixelated Grayscale Lookbooks — Fashion brands can experiment with more unique backdrops and editing styles for their lookbooks and campaigns.
  2. Masculine and Urban Chic — Brands in various industries can explore genderless aesthetics and designs that are both functional and stylish.
  3. Jane Birkin-inspired Beauty — Beauty and cosmetic companies can draw inspiration from vintage icons and create products that evoke nostalgia and classic elegance.

Industry Implications

  1. Fashion — The fashion industry can disrupt traditional lookbook and campaign aesthetics by experimenting with unconventional styles.
  2. Design — Designers can explore genderless fashion and create innovative products that cater to a wider range of consumers.
  3. Beauty and Cosmetics — Beauty and cosmetic companies can leverage the popularity of vintage beauty icons and create new products that authentically capture classic eras.
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