BVLGARI World is an exclusive virtual world on ZEPETO, Asia's biggest metaverse platform, and it invites fans to immerse themselves in the world of Italian luxury brand BVLGARI. Within the virtual world, fans can visit the BVLGARI SUNSET IN JEJU pop-up, and enjoy other online and offline experiences.
BVLGARI ZEPETO World is a place where fans of the luxury brand can discover the 2022 BVLGARI Resort Collection inspired by the summer sky. There are also virtual quests to complete and doing so gives users access to pieces from the BVLGARI Resort Collection that can be used to outfit their avatars.
Blackpink Lisa, the brand's global ambassador, will be hosting a live virtual event in the metaverse and fans can look forward to taking selfies with the star.
What Makes This Trend Stand Out
- Virtual Luxury
- The concept of luxury is expanding to virtual spaces through interactive and immersive experiences.
- Metaverse Fashion
- Luxury fashion brands are using virtual worlds to showcase their collections and offering users unique pieces to outfit their avatars.
- Virtual Celebrity Engagement
- Brands are leveraging virtual worlds to connect with celebrities and provide fans with intimate experiences like selfies and live events.
Sectors Adopting This
- Luxury Fashion
- The fashion industry has an opportunity to create more innovative and personalized experiences by exploring the use of virtual spaces and technologies.
- Virtual Reality Gaming
- Companies in the gaming industry can expand into the metaverse and offer users more immersive experiences with real-world brands and products.
- Social Media
- As virtual worlds become more mainstream, social media companies can explore partnerships and integrations with metaverse platforms, creating new marketing and advertising opportunities.
