Buy Your Friend A

 - Apr 21, 2007   Updated: Jun 20 2011
References: buyyourfriendadrink & crave.cnet is the new website that you can remotely buy a drink for your friend. When you want to celebrate a special occasion with your friend but you can't be there in person, the site can be used to send a gifts certificate redeamable at different bars.
Now, the service is available at about 40 bars in New York City and the surrounding area.

Implications - One of the best ways a company or brand can carve a niche in the marketplace is by creating a product that integrates consumers with their friends through an online service. By becoming a conduit by which consumers communicate with one another, the brand establishes a dependence and goodwill from customers.