Nisara — April 21, 2007 — Pop Culture
References: buyyourfriendadrink & crave.cnet
BuyYourFriendADrink.com is the new website that you can remotely buy a drink for your friend. When you want to celebrate a special occasion with your friend but you can't be there in person, the site can be used to send a gifts certificate redeamable at different bars.
Now, the service is available at about 40 bars in New York City and the surrounding area.
Implications - One of the best ways a company or brand can carve a niche in the marketplace is by creating a product that integrates consumers with their friends through an online service. By becoming a conduit by which consumers communicate with one another, the brand establishes a dependence and goodwill from customers.
Now, the service is available at about 40 bars in New York City and the surrounding area.
Implications - One of the best ways a company or brand can carve a niche in the marketplace is by creating a product that integrates consumers with their friends through an online service. By becoming a conduit by which consumers communicate with one another, the brand establishes a dependence and goodwill from customers.
Trend Themes
1. Remotely Buying Gifts - Online platforms that allow users to remotely purchase and send gifts to friends or loved ones are on the rise, creating opportunities for businesses to tap into this trend.
2. Convenience Services - Services that offer convenience and save consumers time, such as online gifting platforms, are becoming increasingly popular and could disrupt traditional gift-giving industries.
3. Social Gifting - Gifting platforms that integrate social aspects, such as enabling friends to buy drinks for each other from afar, could disrupt traditional notions of gift-giving and foster deeper social connections between users.
Industry Implications
1. Gift-giving Industry - Online gifting platforms could disrupt traditional gift-giving industries by offering more convenience to consumers and shifting the focus to social connections.
2. Hospitality Industry - The rise of online platforms enabling users to remotely purchase drinks or meals for friends at bars and restaurants could disrupt the hospitality industry and create new revenue streams for businesses.
3. E-commerce Industry - The growth of online gifting platforms highlights the continued potential for disruption of the e-commerce industry, as new services and convenience-focused offerings emerge.
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