D2C fresh dog food company Butternut Box recently expanded its Naturally Tasty product portfolio with a pair of dehydrated dog treats, Turkey Tenders and Chicken Tenders. These treats boast 58 calories per treat and 90% animal meat ingredients, plus berries. These formulas feature natural, human-quality ingredients that are lightly air dried to preserve the kind of chewiness that will keep pets satisfied and occupied for a short time.
The brand's air-dried treats make it easy for doting pet parents to avoid added sugar, salt and "bad stuff" in general. The simple and nourishing treats for dogs join the brand's existing portfolio of air-dried fish, lamb and duck treats, as well as baked biscuits and fresh meals.
Why This Trend Is Growing
- Berry-infused Pet Treats
- Pet food companies can explore creating berry-infused pet treats to offer pet owners healthier snacking options for their furry friends.
- Natural, Human-quality Pet Food Ingredients
- Pet food companies can innovate by using natural, human-quality ingredients in their products to appeal to pet owners looking for healthier options for their pets.
- Dehydrated Pet Food Products
- Companies can focus on developing dehydrated pet food products that can be easily stored and have longer expiration dates, making it convenient for busy pet owners.
Industries Being Reshaped
- Pet Food Industry
- Pet food companies can explore using natural, high-quality ingredients in their products, as well as developing new treats and food items using unique ingredients, such as berries.
- E-commerce Industry
- E-commerce businesses that specialize in pet products can explore offering dehydrated pet food items, such as Butternut Box's Turkey & Chicken Tenders, to appeal to busy pet owners.
- Subscription Services Industry
- Subscription services that specialize in pet products can explore offering natural, high-quality pet food and treats, such as Butternut Box's Naturally Tasty products, to appeal to pet owners looking for healthier options for their pets.
