Vans has expanded its collection of casual and comfortable sneakers with a new collaborative model that uses an all-over butterfly design on its upper.
In order to create the model, Vans received help from FACETASM, a fashion brand that's based in Tokyo, Japan. Although the butterfly design that covers the sneakers might be considered a feminine theme from a more traditional perspective, the black and white colorway used by Vans and FACETASM gives it a rather masculine appearance.
The insects are uniform in their orientation and placed together is a collage, making the butterfly design appear very subtle from a distance. The soles of the sneakers are white as well, marked only by a black line that wraps around it near the upper and the Vans brand name that's included on the back of the heel.
What Makes This Trend Stand Out
- Masculine Insect Design
- Design trends in fashion incorporating typically feminine elements reimagined in a masculine way will continue emerging in 2022.
- Collaborative Models
- Collaborations between established and up-and-coming brands is a trend on the rise, creating innovative and unexpected designs.
- Subtle Designs
- Subtle and minimalist designs will remain popular in the fashion industry, with emphasis placed on the quality of materials and construction.
Sectors Adopting This
- Fashion
- Collaborations between established and up-and-coming fashion brands present opportunities for disruptive innovation in design, marketing and sales.
- Footwear
- Incorporating typically feminine design elements into men's footwear presents a new market segment with disruptive innovation potential.
- Textile Manufacturing
- The demand for quality materials that can support fashion innovation continues to present new opportunities for developing cutting-edge textiles and manufacturing techniques.
