Andreas Preis's Butterfly Art Carries Encouraging Messages
Megan Facciuolo — June 8, 2014 — Art & Design
References: designerpreis & designtaxi
A Berlin-based artist Andreas Preis created an extremely extensive series of butterfly art that consists of over 1,000 handcrafted butterflies. He places them in specific locations around Berlin and other German cities to aide in creating more positive outlooks.
The series, aptly titled 'The Butterfly Effect,' consists entirely of single-handedly drawn, printed and cut butterflies. Preis adds personalized messages on them, such as "Stay weird," "Life's a gift, not a f*ckin' mission," and "You're lovely." He places them on park benches and street light posts, in clubs, restaurants and exhibitions and anywhere else he can think of.
He places them with the purpose of spreading joy and putting smiles on people's faces. The boastful butterflies are also hard to miss, as they are vibrant and hyperreal.
The series, aptly titled 'The Butterfly Effect,' consists entirely of single-handedly drawn, printed and cut butterflies. Preis adds personalized messages on them, such as "Stay weird," "Life's a gift, not a f*ckin' mission," and "You're lovely." He places them on park benches and street light posts, in clubs, restaurants and exhibitions and anywhere else he can think of.
He places them with the purpose of spreading joy and putting smiles on people's faces. The boastful butterflies are also hard to miss, as they are vibrant and hyperreal.
Trend Themes
1. Positive Street Art - Creating handcrafted butterflies with encouraging messages and placing them in public spaces to spread joy.
2. Personalized Art Installations - Adding personalized messages to art installations to create a more meaningful and impactful experience for viewers.
3. Interactive Urban Art - Utilizing street furniture and other public spaces to engage with the community and bring art into everyday life.
Industry Implications
1. Street Art - Exploring new ways to create and display street art that uplifts and connects with the local community.
2. Event and Exhibition Design - Incorporating personalized and interactive elements into art exhibitions and events to enhance visitor engagement.
3. Urban Design and Placemaking - Integrating art installations into urban landscapes to enhance the overall aesthetic and create a sense of community pride.
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