Shaz Riley has started the Butch Clothing Company, which specializes in clothing for butch lesbians. The owner was tired of wearing men's clothing and wanted something that was tailored to her figure.
The Butch Clothing Company was a dream of hers that has finally been made into a reality. Riley says of the company, "All those years of having to wear men's clothes will be behind me now. BCC will make a lot of butch women happy." The Butch Clothing Company will be run out of Brighton, England.
What's Driving This Trend
- Gender-neutral Apparel
- Opportunity to expand to gender-neutral clothing for all people.
- LGBTQ Representation in Fashion
- Offering a niche solution that fills the gap in the market and expanding the representation to other 'underrepresented' groups.
- Customized Apparel
- Create a fashion brand that can satisfy specific requirements of a particular group.
Who This Affects Most
- Fashion and Apparel
- Opportunity to enter into a new market that is underrepresented by large brands.
- Lgbtq-focused Businesses
- Opportunity to serve a particular group of people and expand into other services for their needs.
- Small Business and Startups
- Opportunity to identify underrepresented segments and cater to their needs.
