How much time and interaction should the average business on social media really be? Considering that most Internet users spend a quarter of their online time networking through social media, companies should be making their interactive online presence known.
Invesp put together the ‘Activity Levels of Businesses on Social Media’ infographic in order to demonstrate that no matter what social media platform is chosen, it is imperative to become socially involved and track online interaction statistics. Almost half of online consumers check social media reviews before making a purchase and 87% of all Fortune 100 companies have a social media presence.
Regardless, the infographic shows that business on social media activity isn’t as high as it should be and encourages companies to get on the ball of this $30 billion industry.