Burton’s cross-branding collaboration with Playboy for their line of ‘Love’ snowboards has ruffled some features in super-liberal Vermont, and now residents are protesting to try to run the snowboard company out of town.
The Burton Playboy 'Love' line features nude Playboy pinups on the bottom of the snowboards. Protesters feel the boards objectify women, since they're stood upon by the riders.
According to The Boston Globe, both Stowe Mountain Resort and Killington Resort have banned their employees from riding on the Burton Playboy Love snowboards. Restrictions on the snowboards were even voted upon in City Council. And in October, 100 protesters voiced their concerns outside Burton’s headquarters.
Naturally, sales haven’t suffered due to the controversy, and might even have been augmented.
More Stats +/-
Burton Love Snowboard Series
The Efficacy of Infographics
3D-Printed Imaginative Rug Designs
Rustic Two-Ingredient Yogurts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.