Mint Siren, an exclusive women’s wear label, has a wonderful collection of retro-style lingerie that recalls the days when burlesque entertainment was king.
Mint Siren is new to the market but has established a strong showing by catering to slender vixens and voluptuous dames. This lingerie is for the women who use every inch of their being to tease and seduce.
Implications - The resurgence of retro performance arts like burlesque have caused a concurrent rise in consumer interest for vintage fashion. Boutiques that stock vintage clothing from this era -- or modern reproductions -- cater to this expanding target market. Companies can take advantage of this opportunity by offering burlesque-inspired fashion.