Nike introduces a Burlap colorway update to the iconic Air Max 90 sneaker model. The silhouette is adorned in a palette that delivers earthy colors. The hues are airy and boasts tan accents throughout the shoe's collar and toe box area. One of the weave is designed to imitate the look of a burlap sack, referencing the namesake of the color palette.
The throat, mudguard, quarter panel, and the Swoosh at the midfoot are made using a white leather material for some contrast. The heel badge is a white rubberized touch with bone tonal details at the midfoot window and eyestays. Additional details include the pink insoles, leather badge around the tongue, EVA foam midsole foundation, and a cushioned unit.
Image Credit: Nike
What Makes This Trend Stand Out
- Earthy Tonal Paneling
- There is an opportunity for sustainable shoe manufacturing incorporating natural materials to meet consumer demand for earth-inspired sneakers.
- Burlap Colorway
- A trend towards unique colorways and textures in sneakers may lead to more experimentation and avant-garde design in the footwear industry.
- Leather and Rubber Accents
- The integration of traditional shoe materials like leather and rubber in modern sneaker designs could provide a disruptive innovation opportunity for companies looking to bridge the gap between classic and modern styles.
Sectors Adopting This
- Footwear
- The footwear industry can take inspiration from the use of natural materials and unique colorways to create eco-friendly and fashionable sneaker lines.
- Sustainable Fashion
- The incorporation of burlap and other sustainably sourced materials can be used in other fashion lines to reduce environmental impact and meet growing consumer demand for eco-conscious clothing.
- Product Design
- The creative use of texture and material in the design process can inform product design in other industries, such as furniture or automotive manufacturing.
