The Burberry Fall 2014 ad campaign has a chummy air that many will be drawn to. Of course, the supermodel stare is also present in each of the print ads. It is hard to escape when being shot in a studio setting while also nailing the windswept look. The perfect touch for a photoshoot featuring jackets for the cooler season, the Burberry Fall 2014 ad campaign is fun and feminine.
Starring a roster of top models including Cara Delevingne, Suki Waterhouse and Malaika Firth, the Burberry Fall 2014 ad campaign also stars male models Callum Ball, Tarun Nijjer and Oli Green. The campaign was shot by photographer Mario Testino. Cara will also be seen in the brand's fragrance campaign.
What's Driving This Trend
- Windswept Jacket Ads
- Disruptive innovation opportunity: Creating interactive digital campaigns that allow customers to virtually try on jackets and experience the windswept look.
- Model-centric Ad Campaigns
- Disruptive innovation opportunity: Leveraging social media influencers and user-generated content to create authentic and relatable ad campaigns.
- Gender-inclusive Fashion Ads
- Disruptive innovation opportunity: Embracing the growing trend of gender-neutral fashion and featuring diverse models in ad campaigns.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrating augmented reality technology into fashion retail experiences to create immersive and personalized shopping experiences.
- Advertising
- Disruptive innovation opportunity: Incorporating data-driven targeting strategies to create highly personalized and relevant ad campaigns.
- Fragrance
- Disruptive innovation opportunity: Exploring new scent delivery systems, such as wearable technology, to enhance the sensory experience of fragrance ads.
